Why Personas Matter in Change
A guide to using personas for successful transformation
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What is Persona Analysis?
Persona analysis helps you move beyond assumptions and design change around real people. By capturing attitudes, behaviours, motivations, and concerns, personas give change managers a clear view of who is impacted and how best to support them. Used well, persona analysis improves communication, reduces resistance, and increases the likelihood of successful adoption.
Creating Persona Groups for Change Management
This step-by-step guide shows you how to create practical, people-centred persona groups that reflect how stakeholders actually experience change. It walks you through identifying key stakeholder groups, gathering real insight, and turning that insight into clear, actionable persona profiles that teams can use throughout the change lifecycle.
Why Personas Matter in Change
Personas help change managers tailor engagement instead of relying on one-size-fits-all communication. They provide a shared understanding of stakeholder needs, highlight potential risks early, and enable targeted support that builds trust and confidence during change.
How to Use These Resources
Use these persona templates and guides as living documents — revisit and refine them as your change evolves. They are designed to support planning, communication, and engagement activities, helping you keep people at the centre of change decisions.